Here. There. Everywhere: High-quality streaming for hard to reach subscribers

As the licensing of live sporting events to OTT providers continues apace, the challenge of delivering live events at scale and high quality to the entire audience has not diminished. In this talk we will look at the challenges of at-scale live streaming, consider how data flows impact upstream connectivity and how ISPs serving smaller populations have a particular challenge to solve, when the CDNs delivering the content are expecting them to have the capacity in place to do so. Looking at the challenge of verifying and validating access to the end consumer in more remote and extra-urban ISPs, we will preview a case study on the impact of live streaming and the benefits of embedded and edge CDNs.