Non-Linear Streaming Ads: The Present & The Future

This session is going to dive into the world of non-linear ads in streaming content. Non-linear and concurrent ad solutions go beyond the basic ad experience and open the door for a less intrusive, more engaging, ad experience while also increasing the ad opportunities for content like soccer/football as an example. They are also one of the main driving forces behind Server Guided Ad Insertion (SGAI). SGAI offers a powerful foundational mechanism for powerful enhanced ad experiences but much of this can be new frontier for implementors. This session will cover the motivation behind the key trend as well as what is coming (or needed) in the future as far as standards and what challenges are faced to make it a reality in players, applications, and platforms.